1. Brand Research

Market Research – Understanding your market’s current perceptions, trends, beliefs, and barriers.

Competitor Research – Learning about the current state of your competitors, their strengths, weaknesses, and offerings.

Customer Research – Customer-focused exploration to determine who your customers are, the language they use, the problems they have, and how your brand can solve them.

2. Brand Strategy

Brand Story – Humans are story-loving creatures. We will develop the story behind your brand and why it exists.

Brand Personality – If your brand was human, what type of person would it be? How would people describe it? What words would we use to describe it? We will define 3 to 5 words that describe your brand in a way other humans will relate to.

Brand Values – Uncovering and properly positioning the unique values you and your brand live by.

Brand Positioning – A short paragraph that accurately describes your brand’s position in the market place and helps provide focus and understanding about who you are and what you do. It will define the brand in terms of product category, target audience, benefits offered and evidence.

Brand Promise – This is the promise you will always make sure you keep to customers. It instills trust with your customers.

Brand Voice – Your Brand Voice is your language choice. It’s your writing style. It’s your way of saying the same thing someone else may say, but in a way that is unique to you. It’s also your key to consistent content, better reach, and a more distinct connection with your audience.

3. Brand Identity

Mood Board – A curated mood board inspired by our brainstorm sessions, your worksheets, and examples of design styles we like.

Brand Name – A brand name that perfectly captures how you want your brand to be positioned.

Brand Tagline – A statement piece that tells the world what you’re all about and gives you a strong position in your market.

Brand Logo – The cornerstone of your company’s visual identity. Sketches will be whittled down to the best three to five concepts and your favorite options will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

Secondary Logo – An alternate logo to be used in lieu of your primary logo when appropriate (such as social media profiles, stamps, overlays, stickers, etc), giving you more flexibility, application, and brand cohesion.

Color Palette – A branded color palette that acts as the foundation for your brand’s look and feel. You will receive a document listing the specifications for the colors in your brand, used by print vendors and web developers.

Font & Typography – The perfect typefaces to complement your new brand design. If necessary, fonts need to be purchased by the client for use beyond the files provided.

Custom Pattern and Texture Designs (if required)

Brand Imagery Guidelines – Defining what kind of imagery fits with your brand and how best to use it.

Brand Usage Guidelines – An identity manual that ensures consistency in all future branded communications. It contains logo usage rules, color palettes, typography and recommendations, and examples of the brand elements correctly used in various applications.

4. Brand Collateral

Business Cards

Letterhead

Envelopes

Invoices