A content marketing agency creating quality content that converts
Data-driven and SEO-backed content marketing designed to educate, build trust, and convert your audience into raving fans!
Why clients come to us for content marketing.
‘we are embarrassed to show our brand to customers'
'we don't have a message customers can understand'
'it feels like our company is straight out of the 90s...'
'we want to differentiate ourselves from our customers'
If they don't understand your brand
they won't understand how you can help.
Branding isn’t just about being beautiful, it’s about connecting with your customers and saying what you’re all about – without having to actually say it.
Our goal with every project is to give a brand that is differentiated from your competitors – driving engagement and establishing your credibility.
Just like humans, businesses have their own unique personalities and values, and the role of your Brand Identity is to make those understood and clear without you having to explain them to customers.
A well-built brand will help your customers differentiate you from the rest.
We're a good match if...
You’re an entrepreneur launching a new biz and you need beautiful branding that customers and investors love.
You've worked with other designers, but the quality of work was a struggle. It wasn't a good return on your money.
You've been successful for some time, and you’ve outgrown your existing identity. Time for a big old brand refresh.
You’re a manufacturer looking for fresh patterned artwork to set your products apart.
Feel like one of those fits?
Let's create a design for your brand that you’re proud of.
We let our content marketing speak for itself.
View some of our favourite projects or see our whole portfolio here.
Our content marketing process.
This is where we figure out who you are and who your customers think you are... and make sure they match.
conduct research & interviews
Sure, you can guess, but it's going to cost you. In a world flooded with data, we start every project conducting research and interviews that gives us invaluable insight into what your brand is and should become.
develop core
philosophy
At the centre of a great brand is a bold idea and a clear philosophy that resonates with people. This becomes the pillar that everything brand (and company) is built around.
customer persona research
It's easy to say that everyone is your customer, but you can't market the same way to everyone. Customer persona research makes it crystal clear who you are targeting and it let's you tell them what they want to hear.
define your value prop
This is the flag you fly. Your BIG IDEA. The value you bring to customers. But it isn’t just what you want it to be. It’s a combination of your opinions and those of your customers. We express this with a clear mission and purpose, values we co-develop, and keywords that drive your messaging.
brand identity creation
We make sure your logo, imagery, and brand identity are guided by your value proposition. All the designs we build and naming recommendations we make are backed by research and justified with compelling explanations – not fluff.
ongoing optimisation
A brand is not just a static thing and the evolution of it is crucial in a rapidly changing world. We’re experts at brand iteration (ie: learning quickly from mistakes and improving based on what the data says) and treat brand design as an ongoing process.
Our Focus
Differentiators that drive
content marketing 
love.
Our research shows that most brands adopt ineffective differentiators that customers don’t notice or care about.
They end up promoting the wrong differentiators and it can be disastrous for the bottom line – costing them countless new business opportunities, lost revenues, and wasted resources.
At ethos, we take you through a proven process that uncovers a set of differentiators that not only set you apart, but deliver a distinct competitive advantage and create a whole-lotta brand love.
Our Goal
Attracted, educate, and convert your customers using content marketing.
customer-focused
Powerfully communicate what you're about – your values, your services, your ideas and your personality.
search engine ready
Display your pride, commitment, and credibility to customers and establish yourself as an authority.
conversion optimize
Make your customers feel good and separate yourself from your competitors – making you memorable.
The Deliverables
A brand is so so so much more than a logo.
done right, it gives people something to connect with.
purpose, mission and vision
values and keywords
communication guidelines
tone of voice and messaging
targeted personas
logos, fonts and colours
visual guidelines
brand collateral
Real Talk
we practice what we preach.
We built this company with powerful brand, content marketing, lead automation, and targeted copywriting — and without venture capital, expensive advertising, or an outbound sales team.
Today, we’re a thriving business.
Now, we’d like to do the same for you company – freeing up your time and space so that you can focus growing the core of your business.
Your company deserves to be heard from!
💎 💎 💎
Are you thinking about a new brand?
Before you do, take us up on a free 30-minute brand chat.
We’ll share all our branding secrets with you – telling you what we’ve learned completing hundreds of projects.
No obligations. No hard sell.
Schedule your free branding consult today.
