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Paperclip Law

A heart-centered law firm that wanted to bring a fresh perspective to the world of legal.

project brief.

Paperclip Law came to us to help redevelop and redefine their brand and digital presence to celebrate the 10-year milestone.

As a not-so-traditional law firm, we took the unique approach to both tow the serious and detail-oriented line required for law, but also bring a playful and heart-centered foundation.

The scope included branding, customer strategy, web design , as well as digital marketing. 

"What can we say? Ethos came in, cleaned up our entire digital environment and gave us both a brand that displayed beautifully how we wanted the world to see us and was very effective in capturing customers. They took the lead, made our life easy, and delivered something beyond expectation.

We can't recommend their work enough!
Elizabeth Mah
Founder + Lead Lawyer

the brand.

the Website.

Paperclip wanted a powerful website that showcased the scope of what they do, while not feeling overwhelming or stuffy. We built on their existing 10-year history to bring in effective content and playful colors in a way that was cohesive and inviting.

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